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Exhibition Space: Street
Published in: Idanda Magazine, New York City.
This intriguing project allows anyone to download a poster template. All they have to do is customize it, photograph it and send in the results. These are displayed online and present a fascinating snapshot of different ways of doing things.
"Initially I wanted to do this because there weren't many galleries that would have exhibited the work of me and my friends," explains Martin Lorenz. "I was looking for a way to show a series of illustrations to a larger audience so I put up a series of posters around the streets of Barcelona."
However, as graffiti artists, flyposters and outdoor advertisers everywhere already know, nothing in the public domain can ever be considered sacred. "I found out that presenting work in the streets has a second effect that an exhibition in a gallery would never have," Lorenz remembers. "The inhabitants of Barcelona felt entitled to change the posters and painted, sprayed or wrote over them. They made the exhibition into a lively and interactive project. I enjoyed going through the street and seeing the posters change and then eventually disappear - which actually takes only a few days in a city like Barcelona."
And so Lorenz decided to expand the project to the 2pts network (an existing site on which he posts details of other personal, conceptual projects, programmed by Joachim Müller of wemove, with a typeface designed by underware.nl.) Uploading a blank poster template (with contact details and room for a title included at the bottom of the sheet), Lorenz laid down a challenge: print out the template, customize a series of 30 posters, stick them up, photograph them, send in the results and have your work displayed in an online gallery alongside all the other contributions...
It's a great idea that has slowly but surely been attracting those willing to do more than simply say "huh, nice idea, can't really be bothered" (the scourge of nice ideas everywhere). And the results often say more about the artists than even they might expect.
"One contributor cut out pieces of the posters and glued them over various backgrounds, like trees, walls or other posters," says Lorenz delightedly. "Like this they were framing the already existing forms and colors in the street, making them into the actual illustration of the poster series."
The program is ongoing: can you be bothered to take part?
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